Instagram Marketing 101 - ABC of Instagram Marketing
Did you know? Instagram has more than a billion active users and every day more than 50 billion photos are being shared on this platform. Even though it's more popular than Twitter, nowadays Online marketers neglect the possibilities of Instagram and have little idea about its marketing process
What is Instagram?
Instagram is an American photo and video sharing app owned by Facebook. You can directly log in through Facebook or create an individual account with your email. But, it's best if you open it with your Facebook account, because then you can connect with your Facebook friends on Instagram as well
Those who don't know how to create a professional-looking Instagram account can check the following video.
https://www.youtube.com/watch?v=1U0y8IWLfiE
How can you do Instagram Marketing?
Posting According to a Niche: If your account is a tech-based account and if you post about cosmetics then, your audience will be confused about it and they might start to unfollow your account. So, pick a niche and post only your niche-related content. Don't post any irrelevant content outside your Niche. And, decide your niche before you create your account.
High-Resolution Content: No one likes ugly pictures. To catch the attention of your followers and potential buyers, you need to upload high-resolution pictures and videos. Wanna post an ad on Instagram? It has to be clear and full of information. If needed learn photoshop or illustrator. But, one tool can help you to create posts for Instagram without having to learn this software in Canva.com. You can check it out. And, if you wish to use random pictures without any copyright issues, pixabay /Unsplash are the websites you can download pictures from. You can even search for pictures on Instagram and reupload them. To have less fear of copyright issues you can edit it before uploading. But, the best choice is to use Your own content.
To upload another account content You can use Repost@.In the caption, you just mention the account using repost. and, you won't get any copyright claims.
For downloading other content you can use the (InsTake downloader ) app.
This app is so easy to use that, when you copy a link from Instagram and go to the app it will download the content by itself and you can copy the hashtags and the caption from the original post. And, you don't even have to write the repost, because the app will do it by itself.
Use Hashtags: Use hashtags in your Caption and comment section| You can use up to 30 hashtags in your caption. The hashtag is one of the most effective ways to get traffic on Instagram. When people go to search, they can find your product because of the hashtags you used and get free traffics for it. And, definitely use tags related to your content. You might get free traffic at first for using something non-related, but, it will affect you in the long run if you use something irrelevant. For example, if your account is for a cat food shop, so for hashtags maybe you can use these hashtags:(#cat #catsofinstagram #cat_food #kitten #catsoftheday, etc. ) | you can write the hashtags by yourself, Instagram will give you suggestions after you write something after #. You can also go to a similar account and use their hashtags.
You can research hashtags on https://keywordtool.io/instagram as well.
Note: Don't use the same hashtags over and over again, or you can get shadowbans.
To check if your account has any shadow bans you can go to https://triberr.com/instagram-shadowban-tester.
Follow Potential Followers: I'm giving another example with cats! So, you are selling Cat products again.! Ten, who is your potential customer? Cat Owners, right? So, you have to follow the accounts of cat owners!
But, you have to stay clear of two things. | 1)If the pictures of the cat are similar or not. Because he might be a marketer who is selling cat products like you as well. Following him to sell your product is an absolute no go.2)If there are recent posts from the account or not. Because there are many inactive accounts on Facebook. Even I have 5 of them. So, following them won't get you anywhere as well. 3) Don't ask me why, but, don't follow private accounts. Try following them, and then you'll find out why.
Who will you follow? Cat owners, Those who post cat pictures. Follow them, like there pictures and comment on them. They will start following you too. You have to take an educated guess, that will the person buy your product or not.
How to find your potential followers?
Friends of friends/Competitors account: Go to your followers and competitors post. Find people who have cats as well, then follow them, like their post, give relevant comments and go with the flow and you'll see he/she will start following you as well.
How to gain the faith of your followers?: Like their posts regularly, comment on them. If they share something important of their lives then congratulate them, show them that you care.
On your bio add other links of your business, like Facebook profile link, blog, youtube, or website link. It will create a trusting image for your followers and buyers.
Top 10 things you should keep in mind about Instagram Business?
1)Don't keep your profile on private mode. People will have doubt on following your account.
2)Follow your follower's work. Like them, comment on them. Be active.
3)Use more hashtags. As much as possible, keeping relevance.
4)On bio write about your business. Add links to your other social media accounts, blogs, and website. And, if you have any special offers, you can mention them on your bio as well.
5)Don't just post photos, Keep videos on your Instagram account as well. Research shows that people pay more attention to videos than photos.
How to not get an action block:
6)Don't post more than 6 a day.
7)Follow 30 accounts every 2 hours. Wait for 2 days and if they don't follow back, then unfollow them.
8)If you want to promote a product via messaging, then don't send more than 10 messages every 2 hours.
9)Don't use the same hashtags over and over again on every post. And, always use relevant posts.
10)Try to interact with your followers with their native language. Use google translator for that.
If you want to learn more about digital marketing, you can follow my blog. I post from time to time, writing about many marketing and technology-related topics.
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