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Cognitive Biases: Psychology of Decision making(Part-02)

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 In the last article we talked about what cognitive biases are and we discussed about some of them. This article is a continuation of that. Let dive right in to. 8. Influence From-mere Association Tendency: Definition: Use something famous or popular to introduce your product. It can be anything like a celebrity, a famous place, popular character or flag of countries. It should be something people love and care about. For example: celebrity commercials, YouTube collaborations or Instagram shout outs. 9. Simple pain-avoidence psycological denial: Definition: The reality is so painful which people's mind starts to block it. Using peoples pain or drawback to get the sale. Caution: This bias can be unethical most of the time. Try not to use it. Remember, "with great power comes great responsibility  :p " Example: Weight loss > 30 day pill supplement.                 Get Rich > 2X profit in a month scheme. 10. Excessive self regard tend...

Cognitive Biases: Psychology of Decision making(Part-01)

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      Even people who have knowledge of cognitive biases find it difficult to control themselves when they are exposed to these techniques. They are extremely powerful and even used unethically by many companies. So, what are the cognitive biases? Psychology of Human misjudgment, techniques, and principles that affect people’s subconscious mind. Psychology and marketing experts like Dr. Robert Cialdini developed these biases. You may have a question of why do we need to learn these biases? We can use these biases to convince people, pursue them to buy from us. We can use them in our meetings, marketing, commercials, websites, social media ads, and basically anywhere where we can ask people to do an action. This list of Cognitive biases is by Charlie Munger . It has 25 of them. But, I'm only going to discuss 21 of them in this blog. You can watch the whole video where he talks about these biases: Anyway, let’s learn about them. The fi...

YouTube SEO 101: How to get more views and followers?

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YouTube SEO: At the Top of the search result and Free Viewers The abbreviation of SEO is search engine optimization. Before explaining what it is, let's talk about something else. We use many search engines like Google, YouTube, Bing, etc. to find out about things every day. But, have you noticed that, we usually don't go to the second page of the search result. Most of the time, you use the first page links. So, that means you are avoiding so many other websites related to that particular keyword. Sometimes you even see on YouTube that a video of 1 million views is on top of a video with 5 or 10 million views.YouTube sometimes suggests you many videos on your Home screen or while you're watching a video. Do you think these YouTubers are paying YouTube to show you their videos first? In most cases, NO. They are not. So, what's the deal then? One answer, YouTube SEO . You are losing a lot of potential subscribers and viewers just because you don't know t...