Cognitive Biases: Psychology of Decision making(Part-02)
In the last article we talked about what cognitive biases are and we discussed about some of them. This article is a continuation of that. Let dive right in to. 8. Influence From-mere Association Tendency: Definition: Use something famous or popular to introduce your product. It can be anything like a celebrity, a famous place, popular character or flag of countries. It should be something people love and care about. For example: celebrity commercials, YouTube collaborations or Instagram shout outs. 9. Simple pain-avoidence psycological denial: Definition: The reality is so painful which people's mind starts to block it. Using peoples pain or drawback to get the sale. Caution: This bias can be unethical most of the time. Try not to use it. Remember, "with great power comes great responsibility :p " Example: Weight loss > 30 day pill supplement. Get Rich > 2X profit in a month scheme. 10. Excessive self regard tendency: Definition: People see themse