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Digital Marketing 101: The basics of Digital Marketing

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What is Digital Marketing?   In the beginning, it was just telemarketing. Calling people one by one from the phone book, announcing on radio, television ads, etc. But, after social media and websites were more popular the marketing shifted from conventional telemarketing to these digital entities. Thus digital marketing was born. Marketing through any digital means in Digital marketing. In this global village people are connected through the internet, and where there are marketers can take advantage and try to sell products. Digital marketing is a 100 billion dollar industry. Digital Marketing can be of different forms: Social Media Marketing  (SMM):  Among all the other digital marketing sectors, social media marketing is the most popular among marketers. Nowadays, people spend a big portion of their lives on social media platforms like Facebook, YouTube, Twitter, Instagram, etc. So, as a digital marketer, this is a great place to find potential customers. Create an acc
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How to get ahead of 99% Programmers: 10X Programmer

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In the rapidly evolving programming world, standing out from the crowd requires more than just coding skills. Here's a simple roadmap to help you leap ahead of 99% of programmers: 1. Master the Art of Learn Debugging Breaking + Fixing = Skilled Developer In the coding universe, mastery of debugging is the secret sauce that transforms a novice into a skilled developer. The formula is straightforward: Breaking + Fixing = Skilled Developer. This essential skill not only sharpens problem-solving abilities but also distinguishes top-tier coders. Dive into Udacity's debugging course, a valuable resource that paves the way for developers to conquer coding challenges. Here is a link to that course. 2. Prioritize Quality over Quantity One Great Project > Several Basic Projects Instead of flooding your resume with numerous basic projects, focus on creating one exceptional project. Employers value quality over quantity, and having a standout project demonstrates your ability to delive
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scrum framework at a glance - managing an agile team

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What is scrum? Scrum is a project management paradigm that began with a focus on software development but has now been used to research, sales, marketing, and advanced technologies. The Scrum Team consists of a Scrum Master, a Product Owner, and Developers who are responsible for converting task selection into an increment of value within a Sprint. The team takes some amount of tasks from the product backlog and puts it in the sprint backlog and decides whether it's the right amount of work they need to do in one sprint. What is a sprint? A sprint is a fixed amount of time in Agile product development during which particular tasks must be done and ready for review. Scrum Team:   Product Owner, Development team , Scrum  master. Product owner: usually a project's key stakeholder—typically someone from marketing or product management, or the lead user of a system. They have a deep understanding of users, the marketplace, competitors, and trends. Responsible for return on investmen
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Cognitive Biases: Psychology of Decision making(Part-02)

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 In the last article we talked about what cognitive biases are and we discussed about some of them. This article is a continuation of that. Let dive right in to. 8. Influence From-mere Association Tendency: Definition: Use something famous or popular to introduce your product. It can be anything like a celebrity, a famous place, popular character or flag of countries. It should be something people love and care about. For example: celebrity commercials, YouTube collaborations or Instagram shout outs. 9. Simple pain-avoidence psycological denial: Definition: The reality is so painful which people's mind starts to block it. Using peoples pain or drawback to get the sale. Caution: This bias can be unethical most of the time. Try not to use it. Remember, "with great power comes great responsibility  :p " Example: Weight loss > 30 day pill supplement.                 Get Rich > 2X profit in a month scheme. 10. Excessive self regard tendency: Definition: People see themse
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Location: United States
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Cognitive Biases: Psychology of Decision making(Part-01)

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      Even people who have knowledge of cognitive biases find it difficult to control themselves when they are exposed to these techniques. They are extremely powerful and even used unethically by many companies. So, what are the cognitive biases? Psychology of Human misjudgment, techniques, and principles that affect people’s subconscious mind. Psychology and marketing experts like Dr. Robert Cialdini developed these biases. You may have a question of why do we need to learn these biases? We can use these biases to convince people, pursue them to buy from us. We can use them in our meetings, marketing, commercials, websites, social media ads, and basically anywhere where we can ask people to do an action. This list of Cognitive biases is by Charlie Munger . It has 25 of them. But, I'm only going to discuss 21 of them in this blog. You can watch the whole video where he talks about these biases: Anyway, let’s learn about them. The first one is, 1)  
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